Momo Adds Premium Services, Emoji Store

Sina Tech, 6/27/13

Beijing-based location-based services provider Momo Technology released Version 4.0 of its Momo LBS multimedia messaging client today, monetizing the client for the first time by adding paid premium membership services and an emoji store. Users who purchase premium membership services will have 12 extra features made available to them, including a larger number of profile pictures from which to select, two sets of emoji for use by members only, and the ability to establish a larger number of groups than regular Momo users. These services can be purchased for RMB 12 for one month, RMB 30 for three months, RMB 60 for six months, or RMB 108 for a year.

The emoji store offers ten different groups of emoji with each group costing 100 pieces of Momo currency, or RMB 12. The new version of Momo will also offer free emoji to users who accomplish particular tasks specified by the client.

Version 4.0 of the Momo client will also allow users to link Momo accounts to user accounts on Chinese internet and mobile services firm Tencent's (0700.HK) microblogging platform.

Keywords: WVAS wireless LBS Momo business model mobile application

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