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TMall Daily Mobile GMV Exceeds RMB 100 Mln

Sina Tech, 7/25/13

Alibaba Group's B2C e-commerce site TMall has announced that daily gross merchandise volume (GMV) on the TMall mobile client have exceeded RMB 100 mln, primarily from sales of women's fashion, skincare, lifestyle, and household appliance products. Currently, 15 to 20% of TMall's daily traffic comes from mobile users.

Editor's Note: For more background on this topic, please see "TMall Mobile Client Offers Customized Recommendations" MD 4/15/13 issue.

Keywords: e-commerce wireless B2C Alibaba Group TMall GMV m-commerce proportion from mobile

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