Sohu Video Earns RMB 200 Mln in 'Voice of China' Ad Revenue

Sohu TV, 10/18/13

Chinese internet firm Sohu's (Nasdaq: SOHU) online video business, Sohu Video, announced yesterday that the second season of singing competition TV show "The Voice of China" has received more than 2 bln cumulative views on Sohu Video, and that advertising revenue from the show now totals RMB 200 mln. The show has received more than 700 mln views on Sohu Video through mobile devices, at one point accounting for a peak of 50% of total views - with a single episode receiving more than 50 mln mobile views.

Editor's Note: For more background on this topic, please see "Sohu Video Lands New Media Rights to Reality TV Series" MD 12/13/12 issue.

Keywords: mobile video wireless Internet revenue online video Sohu Voice of China

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily