Sohu Unveils Five Mobile Advertising Products

TechWeb, 12/16/13

Chinese internet firm Sohu (Nasdaq: SOHU) announced on December 16 that the company has begun increasing the pace of monetization of its mobile services with the launch of 5 new mobile ad products. New products include: improved mobile display ads, interactive marketing, official enterprise news clients, a native advertising platform for independent bloggers, and in-feed advertisements.

The two primary mobile Sohu services that will carry the mobile marketing products are Sohu's mobile portal and mobile news client. The Sohu mobile portal currently sees average daily unique visitors (UVs) of 75 mln, with average daily page views (PVs) totaling 1 bln. The user base of Sohu's news client exceeds 185 mln, with an active user base of 70 mln. The service features more than 3,000 media sources with 820 mln total subscribers.

Keywords: mobile information service wireless mobile advertising Sohu users WAP portal

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