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Rekoo to Invest RMB 300 Mln in 2014 Game Publishing

Yesky.com, 1/08/14

Liu Yong, CEO of Rekoo, the social game brand of Beijing-based SNS game developer and operator Fenbo Times, today announced Rekoo's 2014 game publishing strategy. According to Liu, the company will use RMB 300 mln for the licensing, marketing and promotion, and overseas publishing of 12 mobile games in 2014. The company will guarantee developers that monthly revenue of each of the games will reach RMB 10 mln, and will pay developers the difference if revenues fall short of the RMB 10 mln mark. In 2013, monthly revenue from three of Rekoo's licensed mobile games surpassed RMB 10 mln, including strategy game Renjiang.

Of the games that Rekoo will publish in 2014, 20% will be hardcore games, 30% will be casual games, and 50% will fall somewhere in between. The company will primarily publish games in China, Japan, Korea, Europe, and the US. Rekoo has previously announced plans to acquire a UK game studio in 2014, and will look to bring European games to the China market, and introduce Chinese games to the European market.

Editor's Note: For more background on this topic, please see "Rekoo to Establish Office in London" MD 10/16/13 issue.

Keywords: Fenbo Times Renjiang revenue strategy wireless Rekoo Liu Yong social game mobile gaming licensed game

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