Marbridge Daily

<- April 04, 2014 ->

CNZZ: Baidu Search Traffic Share Up Slightly in March 2014

CNZZ, 4/04/14

Chinese internet company Baidu (Nasdaq: BIDU) captured 61.01% and 58.76% of China's March 2014 online search engine market in terms of page views (PVs) and unique visits (UVs), respectively, up from 60.50% and 58.14% in February, according to Alibaba Group's third-party web analytics subsidiary CNZZ.

Qihoo 360 (NYSE: QIHU) garnered 25.13% and 25.41% of March PVs and UVs, respectively, up from 24.99% and 25.26% in February.

Sohu's (Nasdaq: SOHU) online search subsidiary Sogou (including Soso) took 11.33% and 12.58% of February PVs and UVs, respectively, down from 11.89% and 13.31% in February.

China's Online Search Market Traffic Share - March 2014

Search Engine Traffic Share (PV) Traffic Share (UV)
Baidu 61.01% 58.76%
Qihoo 360 ( 25.13% 25.41%
Sogou 11.33% 12.58%
Google 1.18% 1.34%
Bing 0.65% 0.92%
Yahoo 0.36% 0.49%
Youdao 0.12% 0.17%
Others 0.22% 0.33%

Editor's Note: CNZZ's search query share statistics include both PC and mobile search queries. However, while CNZZ tracks over 5 mln PC and mobile websites in compiling their search statistics, due to some limitations on CNZZ's current technology and tools, their statistics track only search queries made via PC or mobile browsers (i.e. search traffic from mobile apps and other sources are not tracked).

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