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Rumor: Ctrip to Acquire eLong

Southern Metropolitan News, 7/03/14

According to an industry insider, Chinese online travel service provider Ctrip (Nasdaq: CTRP) plans to acquire US online travel site Expedia's ownership stake in rival Chinese travel site eLong (Nasdaq: LONG) through a share swap agreement. The deal values eLong at USD 800 mln to USD 1 bln.

Expedia currently owns 65% of eLong's equity shares, equivalent to an 82.4% voting right. eLong's second largest shareholder, internet firm Tencent (0700.HK), owns a 15% voting right in the company. Ctrip previously participated in Tencent's two investments into Tongcheng Network Technology, operator of online travel website

Editor's Note: For more information on this topic, please see "Ctrip Announces Investment in," MD 4/28/14 and "Ctrip, Qunar Hint at Possible Partnership," MD 4/15/14 issues.

Keywords: Internet Ctrip eLong Expedia online travel Tencent LONG 0700.HK CTRP Tongcheng Network M&A

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