Xiaomi's 2014 Tmall Singles Day Sales Surpass 2013 Total in 4 Hours

DoNews, 11/11/14

Beijing-based Android device maker Xiaomi has announced that sales on the company's flagship store on Alibaba Group's (NYSE: BABA) B2C e-commerce site Tmall reached RMB 550 mln between midnight and 4am on November 11, already eclipsing the company's sales total for the full day of November 11, 2013, the date of China's annual "Singles Day" e-commerce shopping holiday.

Xiaomi released 1 mln units from its Xiaomi and Redmi lines of smartphones as part of the company's 2014 Single's Day promotion, the majority of which are 4G capable. Included in the release is a special edition of Xiaomi's Mi 4 handset, the standard edition of the Mi4 and the Redmi Note.

Editor's Note: For more background on this topic, please see "Xiaomi's TMall Singles Day Sales Reach RMB 553 Mln" MD 11/11/13 issue.

Keywords: e-commerce handset Internet B2C 4G Alibaba Group Xiaomi Tmall Singles Day BABA smartphone

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