Tencent Releases WeChat User Behavior Report

Tencent, 1/27/15

According to a newly released report from Tencent (0700.HK) analyzing user behavior of the Chinese internet and mobile services firm's WeChat mobile messaging app, 64.3% of users are male, 35.7% female, 45.4% aged 18 to 25 and 40.8% aged 26 to 35.

55.2% of users open the app more than 10 times a day, over 25% open it more than 30 times daily and 5.2% spend money buying in-app emoticons. It is estimated the app has created 10.07 mln jobs, of which 1.92 mln are directly employed and 8.15 mln are indirectly employed.

Editor's Note: For more information on this topic, please see "WeChat Global MAU Reaches 440 Mln, Moments Ad Rates Revealed," MD 1/22/15 issue.

Keywords: statistics wireless Tencent 0700.HK WeChat user habits mobile application emoticon mobile IM

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