Huace Film Partners with Xiaomi on Content Distribution

Yicai, 3/24/15

Zhejiang-based film and TV production and distribution company Huace Film & TV (300133.SZ) recently announced that it has signed a strategic cooperation agreement with Chinese Android device maker Xiaomi.

Under the agreement, Huace will make up to 100,000 hours of its copyrighted content available via a "Hua Theater" channel on Xiaomi's set-top box service, mobile devices and internet TV. It will also expand revenue models in the areas of pay-to-play, advertising reach and sales of programming-related products.

The director of Huace, Zhao Yifang, said that the combined user number for Xiaomi's TV and mobile services is in the hundreds of millions, with an enormous, highly cohesive audience, offering a platform with huge scope for advertising and value-added services, and vast reach for traditional film and TV media.

Keywords: smartphone wireless Zhao Yifang film content Internet television Internet TV set-top box Xiaomi Huace 300133.SZ TV content production film production

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