Baidu Launches Baidu Mall E-commerce Platform
Marbridge Consulting, 10/27/15
Chinese internet company Baidu (Nasdaq: BIDU) has launched its Baidu Mall B2C e-commerce platform, with the former placeholder site now fully live. The platform focuses on mid- to high-end products sold by third-party merchants, and sells apparel, foodstuffs, beauty products and various other goods. Both Chinese and foreign-made brands are available on the platform.
International brands such as Haagen-Dazs, Barbie, Minnetonka, Britax all have storefronts on the platform.
For more background on Baidu Mall, please see "Update: Baidu Mall Plans Launch by Month's End," MD 10/23/15 and "Rumor: Baidu to Launch O2O E-commerce Platform Baidu Mall," MD 4/30/15 issues.
Keywords: B2C e-commerce Internet Baidu BIDU Baidu Mall
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