AR Game Developer Tomorning Secures RMB 13 Mln Pre-A Funding
36Kr.com, 3/31/16
Hangzhou-based augmented reality game developer Tomorning Technology recently announced completion of RMB 13 mln pre-Series A funding led by Longlin Capital, with participation by IT solutions provider Ultrapower Software (300002.SZ) and Initial Capital.
Tomorning's main product is Wonderland, an AR role-playing game that scans the user's physical environment for clues and information which are then incorporated into plot developments. The game's real-environment recognition relies on core technology developed by Tomorning, which develops models for two- and three-dimensional objects and scenery that enable these objects to be correctly recognized when users encounter and scan them in the game. A representative for Tomorning said that its object-recognition technology has an accuracy rate of 97% and a false-positive rate as low as 0.1%. Other uses for the technology are envisioned for tourist sites, museums, and shopping locations, where VR technology could become an entry point for search services.
Tomorning plans, over time, to develop into a content production platform and technology services provider. The company will gradually open up access to its content production tool 'Creator' to enable content producers to develop AR applications and games, and it plans to distribute products through its Wonderland mobile app.
Tomorning completed RMB 7-digit angel funding in November 2015 from Ultrapower, Initial Capital, and investment firm Huadan Tianshi.
Keywords: Tomorning Longlin VC M&A Wonderland AR gaming hardware funding software Series A Ultrapower 300002.SZ augmented reality Initial Capital Ultrapower Software
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