Almond Doctor to Launch Marketing Service for Drug, Medical Equipment Firms
Iyiou, 10/24/16
Shanghai-based Aihaisi Information Technology, operator of medical SNS and record management app Almond Doctor ("Xingren Yisheng"), will develop a digital marketing service for pharmaceutical and medical equipment companies, according to an announcement from Aihaisi executive director Yao Jinxiu.
The service will allow pharmaceutical companies and medical device makers to survey doctors on the Almond Doctor platform, produce videos, and promote popular science articles. Almond Doctor has accumulated more than 416,000 verified doctors with enough big data information to support precision targeted marketing. Almond Doctor will also direct its offline sales force, which is already situated in 33 key cities across China, to conduct public relations services, such as brand marketing or hosting of academic conferences in cities where drug and device companies have yet to establish related businesses. Almond Doctor is not planning to engage in e-commerce, said Yao.
Editor's Note: China's mobile healthcare market, excluding sales of smart health devices, has grown from approximately RMB 1.5 bln in 2011 to RMB 4.5 bln in 2015, and is expected to reach roughly RMB 13.0 bln by 2017. To help investors and health industry enterprises identify opportunities among China's quickly growing number of mobile health and fitness apps, platforms, and smart hardware developers, Marbridge has researched and formulated the Chinese Mobile Health and Fitness Industry Matrix. The Q3 2016 edition of the Matrix provides details on approximately 185 leading mobile health and fitness app developers and almost 40 mobile health and fitness smart hardware developers. For more details on Marbridge's Q3 2016 Mobile Health and Fitness Industry Matrix, please click here.
Keywords: mobile healthcare Yao Jinxiu marketing wireless Aihaisi Almond Doctor mobile application
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