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Xiaomi Invests in 89 Ecosystem Companies to Date

Tencent Tech, 7/14/17

Chinese Android device maker Xiaomi has invested in 89 companies as part of its ecosystem as of June 30, according to co-founder and vice president Liu De during an interview with Chinese online media organization Tencent Tech.

Liu said that over the past few years, Xiaomi has made adjustments to its ecosystem investment approach. Previously, companies in the ecosystem were divided by relevant field, whereas now they are divided by user group. With regard to product categories, the company previously focused its investment in technology, 3C (computers, consumer electronics, and communications products), and home appliances. The company now is focusing its investments on fast-moving consumer goods and daily life products.

In the past, Xiaomi focused its investments mainly on startups, whereas now it will also consider investments in medium-sized companies. Previously, Xiaomi had exclusivity agreements with the companies in which it invested, which prevented Xiaomi from investing in similar companies over a period of two years. In 2016, Xiaomi stopped including such exclusivity agreements.

Keywords: smart terminal smart appliance handset smartphone IoT hardware Xiaomi Liu De M&A strategy

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