PE Daily, 8/09/17
Bejing-based Shiliuji Culture Communication, operator of flower-patterned apparel and home furnishings e-commerce store Pom & Co, recently announced completion of RMB 8-digit pre-Series A funding from garment designer and seller Ribo Fashion Group (603196.SH).
Pom & Co sells flower-printed clothing items for women through e-commerce platforms such as Alibaba Group's (NYSE: BABA) B2C and B2B e-commerce platforms Tmall and Taobao, overseas travel and shopping SNS platform Xiaohongshu.com, and Tencent's (0700.HK) WeChat mobile messaging app. It currently offers approximately 150-200 different women's clothing and home furnishing products and more than 100 floral patterns. Its monthly repeat-purchasing rate is approximately 18%.
The company previously completed RMB 4 mln in angel funding in 2016 from Matrix Partners China and ZhenFund.
Editor's Note: For more information on this topic, please see "Flower-patterned Apparel E-commerce Store 'Pom & Co' Lands Angel Funding," MD 11/03/16 issue.