Chinese e-commerce conglomerate Alibaba Group (NYSE: BABA) is currently building its own offline shopping center called "More Mall," according to an exclusive report on Chinese retail news outlet Linkshop.com.
According to Linkshop.com, the first More Mall will open within Alibaba's headquarters campus in Hangzhou, with a total area of 40,000 square meters and five floors. Construction on the mall is currently in the interior decorating phase, and it is expected to officially open to the public in April 2018.
A person with knowledge of the matter told Linkshop.com that construction preparations are being handled by Alibaba's smart construction business division, and merchant recruitment is being handled by a team formed by Alibaba.
This person also said that More Mall will integrate a series of New Retail technology released by Alibaba, including augmented reality technology such as virtual makeup-testing mirrors and virtual fitting rooms. In terms of brands, More Mall will introduce online brands backed by Alibaba's C2C e-commerce site Taobao as well as traditional brands. The mall will also incorporate Alibaba's O2O fresh food e-commerce brand Hema Xiansheng.