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China's SAIC to Strengthen Regulation of Online Advertising Industry

SAIC, 2/12/18

China's State Administration for Industry and Commerce (SAIC) has issued a notice that from April to October this year, a concentrated effort will be made to reform the following five types of false, illegal online advertising, particularly for online presences with significant social impact and wide coverage such as portal websites, search engines, e-commerce platforms, mobile clients, and new media accounts:

1. Illegal online ads that are damaging to national interest;

2. Food, medical, or pharmaceutical ads that endanger public safety;

3. Ads containing content that defrauds or misleads consumers, and ads for products such as financial investments, business investments, or collector's items damaging to public financial interest;

4. Ads that obstruct public order or are damaging to the physical and mental health of minors;

5. Other false and illegal online advertisements to which there is a strong public reaction.

The notice requires every local administration of industry and commerce branch and market regulators to step up law enforcement efforts and vigorously investigate and prosecute cases of illegal online advertising. Regulators should strengthen credit monitoring and ensure that administrative penalty information for illegal online advertising behavior is clearly known to the public.

Keywords: online marketing Internet monitoring regulation online advertising SAIC

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