Marbridge Daily

May 03, 2013

Sina Microblog Begins Carrying Targeted Taobao Ads

Marbridge Consulting, 4/28/13

Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform has begun displaying user-targeted ads from Hangzhou-based C2C & B2C e-commerce site Taobao at the bottom of user news feeds. The right side of the user news feeds also displays a "hot commodity recommendation" Taobao ad.

Editor's Note: For more information on this topic, please see "Rumor: Alibaba, Sina Microblog Close to Inking Deal," MD 4/27/13 and "Sina Microblog Partners with Taobao on Newsfeed Ads," MD 4/18/13 issues.


Keywords:  e-commerce  Taobao  Internet  B2C  C2C  Sina  microblogging  online advertising  SNS advertising 

Please note, all fields are required.
None of your personal information will be shared with third parties.

Please enter your name

Please enter a valid email address
(City, Country)
Please enter your location
(Please leave empty)

You need to enter a message


Index Telecom Wireless Internet Television Hardware & Software
Drop Shadow