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Sina Microblog Begins Carrying Targeted Taobao Ads

Marbridge Consulting, 4/28/13

Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform has begun displaying user-targeted ads from Hangzhou-based C2C & B2C e-commerce site Taobao at the bottom of user news feeds. The right side of the user news feeds also displays a "hot commodity recommendation" Taobao ad.

Editor's Note: For more information on this topic, please see "Rumor: Alibaba, Sina Microblog Close to Inking Deal," MD 4/27/13 and "Sina Microblog Partners with Taobao on Newsfeed Ads," MD 4/18/13 issues.

Keywords: e-commerce Taobao Internet B2C C2C Sina microblogging online advertising SNS advertising

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