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Fireswirl Signs LOI for Fine Support UI Technology in Greater China

Fireswirl News Release, 11/17/08

Canada-based e-commerce operator Fireswirl Technologies has announced that its wholly owned subsidiary Fireswirl Technologies (Shenzhen) has entered into a letter of intent with JCs China Co. Ltd. and Fine Support Co. Ltd. Fine Support is a Japanese registered company. JCs China is a registered company in China and is the sole distributor of Fine Support's products in China. The letter of intent requires the parties to the agreement to enter into a definitive agreement by January 19, 2009 whereby Fireswirl Technologies (Shenzhen) would be granted exclusive rights for exploitation of the content and technology of Fine Support (through JCs China) for the telecommunication industry of Greater China consisting of China, Taiwan, Hong Kong, and Macau. The definitive agreement will among other things include responsibilities, expense allocation, and revenue sharing of which the company will provide details upon finalization. There is no guarantee that a definitive agreement will be reached or extended by January 19, 2009 between the parties to this agreement.

Fine Support is a leader in the Japanese changeable mobile phone User Interface (UI) market which allows users to personalize their mobile phones from a stock of approximately 3,000 UI themes base on popular Asian animation characters and Asian artwork. The technology supports wireless carriers to "push" new user interfaces to their customer's mobile phone. There have been 24 mln downloads of changeable mobile phone UI in Japan since its inception and the market is estimated to be worth over USD 100 mln in Japan in 2008, according to the Mobile Content Forum of Japan.

Keywords: Fireswirl Fine Support JCs China e-commerce Internet wireless mobile content user interface distribution reseller

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