Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Perfect World Lowers Q3 2011 Guidance

PR Newswire Asia, 9/15/11

Beijing-based online game developer and operator Perfect World (Nasdaq: PWRD) today announced that it has adjusted its Q3 2011 revenue guidance to RMB 702-741 mln, or a 21-28% YoY decrease, compared to previous guidance of RMB 756-803 mln. In order to further enhance the content of its portfolio and lengthen the life cycle of its existing games, Perfect World has decided to slow down in-game promotional activities for some of its existing games in the third quarter.

Perfect World believes that such fluctuation is only temporary and is a part of the normal product cycle. So far during the third quarter, Perfect World has released a series of expansion packs for its existing games and plans to roll out a few more, including a major expansion pack for its flagship title, self-developed 3D MMORPG Zhu Xian, by the end of the quarter. With continued additions and enhancement to its portfolio, Perfect World expects its performance to accelerate again in the following quarters.

Keywords: Perfect World Zhu Xian guidance Internet revenue MMORPG expansion pack PWRD Q3 2011 self-developed game 3D game online gaming fiscal report

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports