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Rumor: 360Buy to Launch IM Platform

Sina tech, 1/10/12

According to one industry source, Beijing-based B2C e-commerce site 360Buy will soon launch its own instant messaging platform.

The source said that 360Buy began closed testing of the IM tool on December 1, 2011, in customer service interactions between users as well as through merchants dealing with clients. The tool has not yet been made publicly available for download.

Sina Tech was given a demonstration of the web interface of the 360Buy merchant partner version of the IM tool and has reported similarities between the platform and that of Chinese B2C and C2C e-commerce site Taobao's Alitalk IM client. In its review of the 360Buy IM product, Sina Tech expressed overall satisfaction with its chat history and shopping cart and other basic functions.

According to industry sources, 360Buy will choose a release date and name for the product once testing has concluded.

Keywords: e-commerce Internet B2C instant messaging 360buy customer service

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