China's 2011 Online and Mobile Gaming Market Up 34%
Netease Tech, 3/30/12
According to figures recently released by China Ministry of Culture, China's networked gaming market (including online and mobile) grew 34.4% YoY to RMB 46.85 bln in 2011. The online game market rose 33% YoY to RMB 42.98 bln, while the mobile game market grew 51.2% YoY to RMB 3.87 bln.
The number of online gaming users rose 33% YoY to reach 160 mln, with browser game users up 24% to reach 145 mln. The MMO gaming market grew 27.4% YoY to RMB 38.1 bln, while the browser gaming market rose 102.1% YoY to RMB 4.93 bln.
The number of users of downloadable single-player mobile games grew 46% YoY to 51 mln, while the number of online mobile game users rose 352% YoY to 11.3 mln. The downloadable single-player mobile game market exceeded RMB 3 bln, while the online mobile game market reached RMB 790 mln.
Domestic revenue from self-developed online gaming products grew 37.3% YoY to RMB 25.42 bln. Exports of domestically-produced games rose 76% YoY to USD 403 mln.
China's networked gaming market (including online and mobile) is expected to exceed RMB 100 bln by 2015, with a compound annual growth rate of more than 20%.
China's Online Gaming Market Value
| Year | Value (RMB/Bln) | Growth |
|---|---|---|
| 2003 | 1.92 | N/A |
| 2004 | 3.11 | 62.0% |
| 2005 | 4.79 | 54.0% |
| 2006 | 6.82 | 42.4% |
| 2007 | 11.27 | 65.2% |
| 2008 | 18.52 | 64.3% |
| 2009 | 25.81 | 39.4% |
| 2010 | 32.31 | 25.2% |
| 2011 | 42.98 | 33.0% |
China's Mobile Gaming Market Value
| Year | Value (RMB/Bln) | Growth |
|---|---|---|
| 2006 | 0.67 | N/A |
| 2007 | 0.89 | 32.8% |
| 2008 | 1.31 | 47.2% |
| 2009 | 1.78 | 35.9% |
| 2010 | 2.56 | 43.8% |
| 2011 | 3.87 | 51.2% |
Chinese Gaming Companies' Overseas Revenues
| Year | Overseas Market Revenue (USD/Mln) | Growth |
|---|---|---|
| 2007 | 55 | 175.0% |
| 2008 | 72 | 30.9% |
| 2009 | 106 | 47.2% |
| 2010 | 229 | 116.0% |
| 2011 | 403 | 76.0% |
Keywords: national statistics wireless market size overseas browser game mobile gaming online gaming 2011 growth rate Internet revenue Ministry of Culture self-developed game
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