Vancl to Spend RMB 100 Mln on Mobile Advertising

Netease Tech, 5/16/12

Chinese B2C clothing website Vancl plans to invest approximately RMB 100 mln on mobile internet advertising this year, according to a company representative.

Vancl CEO Chen Nian said that order volume via mobile clients increased nearly 300% in the past year, rising from 8,000 to 31,000; mobile sales already account for more than 10% of total sales, up from only 5% last year, and Vancl's mobile sales team has targeted 30% by next year.

Editor's Note: For more information on this topic, please see "Vancl 2012 Ad Spend to Reach RMB 500 Mln," MD 2/26/12 issue.

Keywords: wireless m-commerce client software sales volume revenue Chen Nian Vancl Internet B2C mobile advertising mobile Internet apparel e-commerce

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