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Funshion Sacrifices RMB 300 Mln to Shorten Pre-loading Ads

CCID, 11/07/12

Chinese P2P-based online video site Funshion has announced that the company's decision to eliminate 45-second pre-loading video ads has already lost Funshion RMB 300 mln in potential advertising revenue. In August, Funshion announced that it would limit pre-loading video ads to a maximum of one ad and 15 seconds.

Editor's Note: For more information on this topic, please see "Funshion Shortens Pre-Load Video Ads," MD 8/30/12 issue.

Keywords: Internet revenue online video Funshion P2P video advertising

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