90% of China Telecom's Mobile Reading Users Access Via Handsets

TechWeb, 11/08/12

A spokesperson for China Telecom's (NYSE: CHA; 0728.HK) E-Surfing Reading base revealed today that the E-Surfing Reading service currently supports handset, PC, e-reader, and IPTV devices, with handset users accounting for more than 90% of total users. The base's WAP service accounts for the largest portion of handset users, while about 20% of users access reading materials through various mobile applications. The most common form of payment used for e-books was cell phone top-up cards, although payments from third-party payment processors such as Alipay are growing.

Editor's Note: For more background on this topic, please see "China Telecom's Mobile Reading Base Aims for Future IPO" MD 11/01/12 issue.

Keywords: China Telecom wireless Alipay WAP E-Surfing PC third-party payment 0728.HK CHA mobile application e-book

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