MSN China Shifts Ad Focus from PC to Mobile

Sohu IT, 11/08/12

MSN China general manager Liu Zhenyu announced today that following the launch of Windows 8 and Windows Phone 8 in China, MSN China will introduce a new advertising model that will see the company shift its focus entirely from PC-oriented services to mobile terminals.

Among MSN China's new advertising services are Ads in Apps (AiA), traditional display ads on MSN China's homepage and in its instant-messaging service, and Bing search ads.

Ms. Liu added that the "News," "Finance," "Travel," "Sports," and other apps pre-loaded on the Windows 8 Start screen feature content provided by MSN China and its partners.

Editor's Note: For more information on this topic, please see "Microsoft: Skype Will Not Replace MSN in Mainland China," MD 11/07/12 issue.

Keywords: mobile advertising wireless Bing MSN China online advertising MSN Liu Zhenyu instant messaging search advertising

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily