TechFaith Releases New Ruggedized Smartphone
Netease Tech, 12/11/12
Mobile phone solutions provider and mobile and online game developer China TechFaith Wireless Communication Technology (Nasdaq: CNTF) today unveiled a new smartphone, the 17Fox J3, in Beijing. The water/dust/shock/impact-resistant handset is priced at RMB 4,580.
The GSM/WCDMA dual-SIM, dual-standby Android 4.0 smartphone has a 1GHz Qualcomm processor, a 4.3 inch touchscreen, an 8MP camera, and 3000mAh battery. The J3 comes with six self-developed mobile applications pre-installed, including TechFaith's Suishou Wan mobile gaming platform, 17Fox mobile browser, and 17Fox Pinyin input method editor (IME). The Suishou Wan platform currently has over 10 mln combined PC and mobile registered users and offers over 1,600 Android games.
The 17Fox J3 smartphone will be sold through limited pre-sales, similar to the sales model used by Beijing-based smartphone vendor Xiaomi, accepting pre-orders for an initial batch of 10,000 units on mobile phone e-commerce site 139Shop.com on December 12, to be shipped on January 12, 2013.
Tony Kong, CEO of TechFaith's gaming business, 798 Entertainment, said the previous generation smartphone, the J2, saw domestic sales exceed 100,000 units, with 70% of orders placed by enterprise users including the Ministry of Public Security and China's petroleum and shipping industries, while the remaining 30% of orders came primarily from young outdoor athletics enthusiasts.
Keywords: handset model 17Fox J3 17Fox J2 ruggedized mobile gaming smartphone wireless TechFaith mobile browser registered users CNTF Tony Kong Chinese character input pricing
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