Baidu Establishes "Baidu Marketing University"
Tencent Tech, 12/14/12
Chinese internet company Baidu (Nasdaq: BIDU) announced the launch of "Baidu Marketing University" today. The program, developed by Baidu, will work with institutions of higher learning and private training organizations to address the dearth of marketing talent by developing an internet marketing training system.
The Baidu Marketing University training project will cover concepts, strategies, approaches, and management techniques for internet marketing. The curriculum will make use of training systems designed by core Baidu technology teams, at a cost of tens of millions of yuan, to closely replicate internet marketing systems.
Keywords: online search search advertising online advertising Internet training Baidu BIDU
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