Tencent Tech, 7/30/13
China Unicom's (NYSE: CHU; 0762.HK; 600050.SH) Guangdong subsidiary and Chinese internet and mobile services firm Tencent (0700.HK) have jointly launched the "Weixin Wo" WeChat-customized SIM card in Guangzhou. The Weixin Wo card will be available for pre-order on August 5 on Tencent's consumer electronics B2C e-commerce website 51buy.com, and will be officially released on August 8.
The Weixin Wo card offers five additional WeChat features to users: increased maximum group chat membership (from 40 to 60), custom emoticons, mobile payment discounts (1.5%), WeChat exclusive data (RMB 10 for 300 MB a month, or, if signing up any time before the end of 2013, 500 MB per month), and exclusive deals on WeChat games.
Weixin Wo users can select any China Unicom data plan priced between RMB 36 to RMB 886 to accompany their Weixin Wo SIM card. The service is primarily targeted at two groups of subscribers: (1) heavy WeChat users looking for additional mobile data to use towards the app, and (2) users of China Unicom's Wo Pai RMB 36 per month data package targeted at college students, which includes 500 MB of exclusive data for SNS apps such as Tencent's Mobile QQ online IM and Sina's (Nasdaq: SINA) Weibo microblogging app, in addition to WeChat.
Although the Weixin Wo package is limited to China Unicom subscribers in Guangdong province, the plan's data, voice calling, and SMS services can all be used throughout China at no extra roaming cost. Users signing up for the service must register for a new mobile number.
Editor's Note: For more background on this topic, please see "Tencent, Guangdong Unicom to Launch WeChat-Customized SIM" MD 7/18/13 issue.