Sports Money, 8/01/17
Beijing-based sports marketing and video production firm Heromond Media has announced the completion of RMB 8-digit strategic funding, which will be used to expand its potential sports consumer base and accelerate the development of its main business.
Heromond, founded in July 2015, has gradually developed into a "broad sports entertainment IP incubator" with four main business modules covering sports agency, competition customization, video and audio production, and sports charity. Heromond also generates revenue through business-facing and customer-facing marketing and derivative product sales. Heromond has offices in California, Kuala Lumpur, Beijing, Shanghai, Guangzhou, Hangzhou, Changsha, and Yiwu.
Heromond's sports agency business is a self-built athlete incubation system including both the selection and packaging of talent.
Heromond assembled a video content production team this year, and formed partnerships with several online video platforms. The team is creating many reality TV and talk show programs, and is a dedicated supplier to online video platform Migu Video's sports channel.