Aug 16, 2011
A news expose on China's national broadcaster CCTV's finance channel CCTV-2 yesterday evening alleged that Chinese internet company Baidu's (Nasdaq: BIDU) Phoenix Nest search advertising platform had a number of loopholes allowing scam websites to place search ads on Baidu targeting Chinese users.
Taobao Alliance, the affiliate advertising program of Chinese B2C and C2C e-commerce company Taobao, today announced a RMB 2 bln investment plan aimed at small and mid-sized websites, with RMB 1.5 bln allotted for Taobao merchants and the remaining RMB 500 mln set aside for external e-commerce sites that belong to Taobao Union and are covered by Taobao's Etao.com e-commerce search engine.
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