China's Q3 2012 iOS, Android Active Terminals Up 125% HoH
Umeng PR, 11/14/12
Chinese mobile application analytics platform Umeng, a project incubated by Innovation Works, recently released its Q3 2012 report on the Chinese mobile terminals market. The report found a total of 200 mln iOS and Android devices in China in Q3 2012, up 125% from Q1 2012. 140 mln of these were Android devices; the remaining 60 mln devices used Apple's iOS platform. The total number of mobile application activations grew by 223.2% over Q2 2012.
Samsung's share of the Android device market continued to grow in Q3, reaching 27%. HTC came in second place with 14% of the market, followed by Lenovo (0992.HK) with 8%. As of September 2012, 60.5% of Android systems were running Android 2.3; 23.4% were running Android 4.0, and an additional 10.8% were running Android 2.2.
iPad device volumes grew by 28.7% in Q3, with the "new iPad" (third-generation iPad) accounting for 79% of the new devices. 79% of all tablet computers in China are iPads, higher than the device's 68% share of the global tablet market. iPads comprised 16% of all iOS devices, slipping by three percentage points from Q2 2012's 19%. As of the end of September 2012, 9.4% of iPads were iPad 1; 47.3% were iPad 2 (Wi-Fi); 15.2% were iPad 2 (3G); and 28.1% were the New iPad.
iPhone market share slipped from 38% of all smartphones in Q2 2012 to 33% in Q3. The lost market share was claimed mainly by Samsung, Lenovo, and Beijing-based Android device maker Xiaomi. As of the end of September, the breakdown of iPhone market share was: 51.1% iPhone 4; 45% iPhone 4S; 0.1% iPhone 5; 4.8% Other.
The geographical distribution of iPhone 5 users was generally similar to the overall distribution of iOS devices, with Guangdong, Zhejiang, Beijing, Jiangsu, and Shanghai accounting for 12.3%, 8.7%, 8.6%, 7.9%, and 6.3%, respectively, of users.
iOS 6 accounted for 23% of daily iOS device activations as of September 30. The majority of devices running iOS 6 were iPhone 4S handsets (50.3%), followed by iPhone 4 handsets (28.9%) and iPad 2 Wi-Fi tablets (8.8%). 31.1% of all iPhone 4S users had upgraded their operating system, the largest percentage of any iOS device user base, followed by users of the New iPad (29.6%) and the iPad 2 Wi-Fi (24.2%).
The percentage of individual mobile developers fell from 28% in March 2012 to 10% in September 2012, contrasting with growth in development teams of 2 to 50 people and of 50 or more people, and continuing the industry trend towards professionalization. Developers were concentrated mainly in Beijing, Guangdong, and Shanghai.
Action games (22.1%) constituted the largest percentage of new games over the half-year period, followed by casual games (17.3%), puzzle games (14.9%), board games (14.1%), and strategy games (9.6%). 43.2% of new developers registered to use Umeng's analytics platform were engaged in expansion into global markets.
Umeng's figures all describe "active devices," i.e., mobile devices, running supported operating systems, which have launched at least one application using Umeng's mobile application analytics platform within a given period.
Keywords: national statistics tablet mobile gaming Lenovo Samsung iPhone mobile application wireless Android market share Apple HTC 0992.HK Innovation Works iPad Xiaomi Umeng iOS Q3 2012 computer smartphone
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