Suning to Establish 50 Microsoft Experience Centers

DoNews, 12/10/12

Microsoft COO Kevin Turner has revealed that Microsoft will strengthen its Windows 8 partnership with Chinese consumer electronics and home appliances retailer Suning (002024.SZ), establishing 50 Windows 8 experience centers within Suning superstores nationwide with the goal of increasing advertising visibility of Windows 8 in China, and promoting the use of genuine Windows software.

According to Suning CEO Jin Ming, Suning retail stores, e-commerce platform Suning.com, and Suning-owned retailer Laox will all provide advertising and sales support for Widows 8 and Microsoft Office products.

Editor's Note: For more background on this topic, please see "Suning, Microsoft Partner on Windows 8, Windows Phone" MD 5/18/12 issue.

Keywords: Kevin Turner marketing Jin Ming consumer electronics hardware retail Suning Laox Microsoft Office Microsoft 002024.SZ Windows 8 Suning Yigou experience center

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily