CNZZ: Qihoo 360, Sogou Increase Search Traffic Shares in June
CNZZ, 7/04/13
Chinese internet company Baidu (Nasdaq: BIDU) captured 69.37% and 65.74% of China's June online search engine market in terms of page views (PVs) and unique visits (UVs), respectively, down from 71.14% and 67.55% in May, according to Alibaba Group's third-party web analytics subsidiary CNZZ. Rival Qihoo 360 (NYSE: QIHU) garnered 15.26% and 16.58% of June PVs and UVs, respectively, up from 14.13% and 15.18%, respectively, in May.
Chinese internet firm Sohu's (Nasdaq: SOHU) online search subsidiary Sogou captured 8.83% and 9.27% of June PVs and UVs, respectively, up from 7.87% and 8.48%, respectively, in May.
China's Online Search Market Traffic Share - Month of June 2013
| Search Engine | Traffic Share (PV) | Traffic Share (UV) |
|---|---|---|
| Baidu | 69.37% | 65.74% |
| Qihoo 360 (So.com) | 15.26% | 16.58% |
| Sogou | 8.83% | 9.27% |
| Soso | 3.40% | 3.94% |
| 2.13% | 3.05% | |
| Bing | 0.46% | 0.63% |
| Yahoo | 0.26% | 0.47% |
| Youdao | 0.22% | 0.25% |
| Others | 0.06% | 0.08% |
Editor's Note: According to CNZZ, Sogou's share of China's online search UVs hit 10% on June 21, dipped below 10% for a day, and then moved back above 10% for the rest of June. In terms of PV share, Sogou hit 10% on June 23, subsequently dropped back below 10% for several days, then rose to 10.5% on June 29 and 10.6% on June 30. Marbridge's upcoming Q2 2013 Chinese Paid Search Report, to be issued later this month, will explain the most likely drivers for Sogou's traffic share gains, as well as Baidu's continued losses. For more background on our Q1 Chinese Paid Search Report, please click here.
Keywords: Internet online search Baidu Bing Sogou Soso Youdao Google Sohu Yahoo BIDU Qihoo 360 QIHU market share national statistics Internet traffic
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